120,000 SF Being built along Preston Road in Pottsboro, TX.  For more information about htis project click on this link. 63155 N State Hwy 289, Pottsboro, TX 75076 - Preston Bend Business Park | LoopNet

Fields West Goes Vertical: What Frisco's $800M "Urban Village" Means for North Texas Real Estate 1. Introduction: The Milestone of Going Vertical (and Why Fields West Is the Talk of the Town) If you track Land development Texas projects, you already know Frisco has a habit of turning big ideas into real cranes and concrete. That said, Fields West going vertical is a specific milestone worth paying attention to because it signals three things at once: The project has moved past planning and entitlement talk and into execution Major capital has been secured and deployed Retail, office, and residential demand is strong enough to support a true mixed-use district Fields West is positioned as an “urban village” inside one of the most active growth zones in the region. When a development of this scale begins rising out of the ground, it tends to reset expectations for everything around it—especially for people watching Texas land for sale, North Texas land for sale, and long-term appreciation along the Platinum Corridor. This post breaks down the money behind the project, the tenant mix, the “work-live-play” fundamentals, and what it may mean for land values and land acquisition timing in North Texas. 2. The $800 Million Powerhouse: The Capital Stack and Why It Matters Fields West is often described as an $800 million development, but the real story is how the deal is structured and why that structure matters for surrounding real estate. Here are the headline numbers tied to the broader financing and public participation frequently cited around the project: $425M construction loan $70M bonds $94.5M city incentives When you see a capital stack like that, it tells you the development is not being built on “hope” or purely speculative assumptions. It’s being built with institutional-level underwriting—meaning lenders and public partners believe the project can support rents, occupancy, and long-term value. It’s also worth mentioning the developer credibility behind it. Fehmi Karahan (The Karahan Companies) has a track record of delivering large-scale, high-performing mixed-use in North Texas—most notably Legacy West in Plano. Track record matters in real estate because execution risk is real: a developer who has delivered before generally has stronger relationships, better tenant access, and a smoother path through inevitable construction and leasing challenges. For anyone considering Land acquisition services—either to assemble land for development or to buy and hold near expanding corridors—this kind of financial commitment is a signal that the area is likely to keep attracting additional investment, infrastructure improvements, and tenant demand. 3. A Retail and Dining Renaissance: 360,000 Sq. Ft. and a Tenant List That Changes the Conversation One of the biggest headline drivers at Fields West is the retail component: 360,000 square feet of retail, dining, and entertainment. That number matters because it’s large enough to function as a destination—something that pulls traffic, not just serves nearby rooftops. It also matters because the leasing momentum has been unusually strong: roughly 70% pre-leasing has been widely reported for the retail space. High-profile tenants (examples being reported) Fields West has been tied to a lineup of national and premium brands that don’t typically commit early unless the demographics and performance projections are compelling. Names commonly mentioned include: Bloomie’s (Bloomingdale’s smaller-format concept) Crate & Barrel Mastro’s Steakhouse Sephora Williams Sonoma Pottery Barn Alo Yoga Kendra Scott North Italia Mexican Sugar Maman This tenant mix is important because it supports higher retail rents, drives longer dwell time, and tends to attract additional “follow-on” tenants who want adjacency to proven traffic. What it suggests about Frisco’s retail market Two stats being discussed around Frisco’s retail story help explain why Fields West is happening here: 4.3% retail rent growth (reported for the market) 70% pre-leasing at Fields West (reported) If you’re a landowner, investor, or developer evaluating Dallas land for sale alternatives versus Collin County sites, these signals matter. Retail rent growth and pre-leasing strength often correlate with: stronger absorption improved lender confidence increased competition for nearby sites faster price discovery on well-located parcels In plain terms: a retail win at this scale tends to lift surrounding land values—especially at high-visibility intersections and along commuter routes feeding the project. 4. Redefining the “Work-Live-Play” Model: Office + Apartments + the 15-Minute City Fields West isn’t only a retail play. The project’s program mix is designed to create daily demand without relying solely on weekend shoppers. Office: 350,000 sq. ft. Class A The plan includes 350,000 square feet of Class A office, which matters for two reasons: office workers support weekday retail and food-and-beverage sales office uses add daytime parking turnover and stabilize district activity Even with ongoing changes in how companies use office space, high-quality, well-located product in high-growth markets tends to remain competitive—especially when it sits in a true mixed-use environment. Residential: 1,200 luxury apartments The plan also includes 1,200 luxury apartments (often cited; the earlier figure of 1,150 appears in some summaries, but 1,200 is commonly referenced for the broader concept). Residential units create built-in customers for retail and restaurants, and they add predictable demand that helps support the entire district. The “15-minute city” concept (why it’s relevant here) When planners talk about a “15-minute city,” they mean a place where most daily needs—work, groceries, dining, services, entertainment, parks—can be reached within about 15 minutes without needing a long drive. Fields West pushes that concept in a North Texas context: walkable blocks integrated residential over retail office in the same district destination dining and national retail anchors For Land development Texas strategy, this matters because demand is increasingly shifting toward projects that reduce friction for residents and workers. The land around these nodes becomes more valuable because it can support complementary uses: additional multifamily, medical, quick-service retail, service retail, storage (in the right spots), and supporting commercial pads. 5. Location & Neighboring Giants: Inside the 2,500-Acre Fields Master Plan Fields West sits within the larger 2,500-acre Fields master-planned community—a scale that’s hard to overstate. Large master plans matter because they can shape road networks, utilities, school planning, and commercial node placement for decades. Just as important: Fields West is surrounded by demand drivers with national visibility, including: PGA of America Headquarters Omni PGA Frisco Resort & Spa Universal Kids Resort (under development) That cluster creates a “gravity zone” where visitors, corporate travel, events, and tourism can layer on top of local residential demand. For investors looking at North Texas land for sale, proximity to multiple demand drivers often creates more resilient value growth than being tied to a single anchor. 6. Market Impact: What This Could Mean for North Texas Land Values (and Why Timing Matters) When a project like Fields West moves from concept to vertical construction, the market typically reacts in stages: Stage 1: Speculation (land quietly trades hands ahead of announcements) Stage 2: Validation (financing + pre-leasing prove the concept) Stage 3: Repricing (comps reset; sellers adjust expectations) Stage 4: Infill pressure (supporting parcels become scarce) We’re in the validation-to-repricing window now, which is why many buyers start looking beyond the immediate footprint and into the surrounding growth lanes—often referred to broadly as the Platinum Corridor. If you’re evaluating Texas land for sale or Dallas land for sale opportunities with a longer time horizon, this is where land acquisition strategy becomes critical: Identify parcels with utility adjacency or realistic utility extension paths Understand zoning, ETJ boundaries, and future land use plans Model absorption: who will buy/lease the “supporting” product around a mega-node? Avoid overpaying for land that looks close on a map but has access constraints This is also where experienced Land acquisition services can save time and money—by helping you evaluate not only the parcel, but the path to development, resale, or entitlement. 7. Conclusion: How Cooper Land Company Helps You Navigate This Growth Fields West going vertical is more than a Frisco headline. It’s a data point that supports a bigger theme: North Texas continues to build large, integrated districts that attract national tenants, institutional financing, and long-term infrastructure investment. At Cooper Land Company, we help buyers, investors, and developers make smart moves around growth nodes like Fields West—without guessing. Whether you’re looking for North Texas land for sale, exploring Texas land for sale as a buy-and-hold play, or planning a project tied to Land development Texas, we can help you: evaluate location, access, utilities, and entitlement pathways source off-market and on-market opportunities structure a land acquisition plan that matches your timeline and exit strategy understand how major developments can shift land values and demand patterns If you’re thinking about acquiring land near Frisco’s growth corridor—or comparing opportunities across Collin, Denton, Tarrant, or Dallas County—reach out through cooperlandcompany.com. Timing matters, and the best land decisions usually happen before the wider market fully prices in what “going vertical” really means. How Cooper Land Company Can Help At Cooper Land Company, we've spent over 30 years analyzing land development in Texas and helping clients identify opportunities before they become obvious to the broader market. Whether you're looking for investment properties, raw land for future development, or commercial sites positioned near growth corridors, understanding projects like Fields West is essential. The developments happening in Frisco today will shape North Texas real estate for the next two decades. Being on the right side of that growth curve requires local expertise, market knowledge, and relationships that go beyond what you'll find in a database search. If you're exploring North Texas land for sale or evaluating development opportunities in the Dallas-Fort Worth metroplex, let's talk. The best deals often happen before the cranes show up: and Fields West proves that timing and location still matter, even in one of the fastest-growing regions in America. Fields West going vertical isn't just news for Frisco. It's a signal that North Texas remains one of the most compelling real estate markets in the country: and the next opportunity might be closer than you think.

The PGA Effect: How Frisco's Major Tournaments are Redefining North Texas Real Estate If you've been watching North Texas real estate over the past few years, you know something massive is happening in Frisco. And if you haven't been paying attention, well: you're about to see why May 2027 is circled in red on every developer's calendar. The PGA Championship is coming to PGA Frisco in May 2027, and it's not just another golf tournament. We're talking about 200,000+ visitors descending on North Texas, a $100 million economic injection in a single week, and a spotlight on this region that money simply can't buy. But here's what most people miss: the real story isn't just the tournament itself. It's what's being built right now, what'll be open by tournament time, and what this means for Texas land for sale values across the entire corridor. Let's break down exactly what's happening and why savvy investors are making their moves right now. The Numbers: What to Expect in May 2027 When the PGA Championship tees off in May 2027, Frisco will host one of golf's four major championships: an event that typically draws more than 200,000 spectators over the course of the week. For context, that's roughly double Frisco's entire population showing up for one tournament. The projected economic impact? North of $100 million for that single week. But zoom out, and the numbers get even more interesting. The PGA of America's 20-year economic projection for their Frisco headquarters and development sits at $2.5 billion: and PGA leadership has publicly stated they believe actual results will "significantly exceed" that estimate. They're not wrong. The Senior PGA Championship held at PGA Frisco in May 2023 generated approximately $20 million in economic impact. The Omni PGA Frisco Resort alone produced a $49.4 million ripple effect in local spending during its first year of operation through just 52 groups and events. Scale that up to a full PGA Championship with prime-time television coverage, international media attention, and triple the attendance, and you start to understand why hotels are being built at record pace. Construction Timeline: What Will Be Ready Here's where it gets really interesting for anyone following North Texas land for sale and development trends. Multiple major projects are racing toward completion, and the tournament deadline is focusing everyone's attention. Universal Kids Resort is the big one. Scheduled to open in May 2026, this destination will be fully operational a full year before the PGA Championship. We're talking about a theme park that's projected to draw millions of visitors annually to North Texas, and it'll be in full swing when golf fans arrive. The synergy here is obvious: families coming for the tournament will have another major attraction within minutes, extending their stays and amplifying economic impact across the region. PGA Parkway Widening wraps up in May 2026 as well, expanding the corridor to six lanes. This isn't just about handling tournament traffic. It's infrastructure that signals to developers, "This area is ready for density." Six-lane arterials don't get built for speculative growth: they get built because traffic counts and development projections demand it. The Links on PGA Parkway will be finishing its final phases throughout 2027, meaning luxury residential options will be available right as the world's attention turns to Frisco. Timing couldn't be better for developers who understood the market cycle here. Fields West is the wildcard. Phase 1 is scheduled to start opening in Fall 2027, which means it likely won't be operational during the May tournament. But construction will be substantially complete, and the visual impact of a massive mixed-use development taking shape sends its own message to visitors and investors alike. The Economic Ripple Effect: Hotels, Restaurants, and Everything Else Let's talk about what 200,000+ visitors over a week actually means for local businesses and real estate values. Every hotel room within a 30-mile radius will be booked solid. Premium properties will command rates 3-4x their normal pricing. Frisco currently has roughly 5,000 hotel rooms, with another 2,000+ under construction or in planning stages specifically because of PGA Frisco and the tournament schedule: 26 championships are planned over an 11-year span. Restaurants will see record weeks. We're not talking about a 20% bump: think more like 300-400% increases in covers for any establishment within striking distance of PGA Frisco. Smart restaurateurs are already planning additional staffing and extended hours. Retail will explode. Tournament week becomes a captive audience of affluent visitors with time to kill between rounds. The mixed-use development at PGA Frisco includes over 300,000 square feet of multifamily housing, upscale shopping, dining venues, and a 300-room hotel: all designed to capture this audience. But here's what matters most for real estate investors: this isn't a one-time event. PGA Frisco has two PGA Championships scheduled, plus 24 other major tournaments over the next decade. Each one reinforces Frisco's position as a golf destination, each one brings national media attention, and each one tells corporate relocations and high-net-worth individuals, "This is where things are happening." The PGA Halo Effect on Land Values Frisco Mayor Jeff Cheney nailed it when he described what's happening: "Because of this halo effect and the investments, this region is going to be second to none for destination retail, dining, shopping, all the office parks, and likely that part of our city will develop 20 years faster than it otherwise would have." Twenty years faster. Let that sink in for anyone evaluating Dallas land for sale opportunities right now. The data backs this up. Homes in golf course communities across Texas add an estimated $14.3 billion in total property value compared to similar non-golf properties. The PGA Frisco development alone is a $550 million, 600-acre mixed-use complex that's already catalyzing secondary development across North Frisco: areas that were predominantly undeveloped farmland just five years ago. Multiple developments broke ground immediately following the PGA's arrival, including townhomes, multifamily projects, retail centers, and a 40-acre greenbelt system. This isn't speculative development: these are projects with committed capital responding to proven demand. The pattern is clear: major sports facilities drive land values up in concentric rings. Close-in parcels capture premium pricing for mixed-use and hospitality. Secondary rings become prime territory for residential development. Outer rings benefit from infrastructure improvements and regional population growth. For investors focused on land development Texas opportunities, understanding these rings and getting positioned ahead of the market cycle is everything. Why Now Is the Time for Land Acquisition Here's the reality: if you're reading about it in a blog post, you're not early. But you're not late either: you're right in the sweet spot where the trend is proven but the bulk of appreciation is still ahead. The 2027 PGA Championship will be a watershed moment for North Texas real estate perception. National and international media will broadcast images of a world-class golf facility, gleaming new developments, a Universal theme park, and infrastructure that signals serious growth. That's the kind of publicity that typically costs tens of millions in marketing spend, and Frisco gets it for hosting a tournament. Smart money is making moves now on land acquisition services in the corridors adjacent to PGA Frisco and along the major arterials that will handle increased traffic and development. These are parcels that benefit from proximity and infrastructure without paying the premium for being inside the primary development zone. The other factor working in investors' favor right now: construction timelines. Any project breaking ground today can be substantially complete by mid-2027, positioned perfectly to capitalize on the tournament momentum and the sustained attention PGA Frisco generates through 2030 and beyond. Looking Ahead The PGA Championship in May 2027 isn't just a tournament: it's the exclamation point on Frisco's transformation from bedroom community to destination city. It's the moment when national attention validates what local investors and developers have known for years: this region is experiencing once-in-a-generation growth dynamics. For anyone serious about North Texas land for sale, the question isn't whether to get involved: it's where to position for maximum upside as this story continues to unfold. Contact Cooper Land Company to discuss land acquisition opportunities in the PGA Frisco corridor and across high-growth North Texas markets. We specialize in identifying and securing prime development parcels before they hit the broader market.

Japanese investor, Texas developer team up on luxury tower in Dallas StreetLights Residential to build 20-story apartment building The yet-to-be-named apartment tower will sit just north of The Shops at Park Lane at the southeast corner of North Central Expressway and Park Lane in Dallas. (StreetLights Residential) By Candace Carlisle CoStar News February 6, 2026 | 1:22 P.M.   Apartment developer StreetLights Residential, in partnership with the U.S. subsidiary of one of Japan's largest real estate firms, is getting ready to begin construction on a 20-story high-end apartment tower in Dallas.       The yet-to-be-named luxury apartment tower at the southeast corner of Park Lane and North Central Expressway — next to The Shops at Park Lane and near NorthPark Center — is scheduled to get underway this month by the Dallas-based apartment developer in partnership with Mitsui Fudosan America, the U.S. affiliate of Mitsui Fudosan Co. The 365-unit tower is expected to include studios and one-, two- and three-bedroom apartments ranging in size from about 505 square feet to 1,707 square feet. The planned apartment tower is expected to redefine luxury living and bring "a new standard for urban living in Dallas," Senior Vice President Greg Coutant said in a statement. "Located within walking distance of The Shops at Park Lane and near NorthPark Center, Whole Foods, Ikea and a variety of restaurants and cafés, the building will offer a seamless live–work–play experience while providing immediate access to shopping, dining and everyday conveniences," Coutant added. "It will also advance the revitalization of the Park Lane corridor as one of Dallas’ most dynamic mixed-use districts.” This is StreetLights Residential and Mitsui Fudosan America's second joint venture together in Dallas, with the first being The Oliver, an 18-story, 351-unit apartment tower along Haskell Avenue on the east side of North Central Expressway. Construction of the new apartment tower, with hospitality-style amenities, is expected to be completed in early 2029. The project includes a structured parking garage and ground-floor retail space. The new project comes as StreetLights has been pushing apartment pricing higher along North Central Expressway corridor, underpinned by a robust retail trade area with NorthPark and The Shops at Park Lane nearby, said Bill Kitchens, CoStar's director of market analytics for the Dallas-Fort Worth region. The average asking rent per square foot for a StreetLights-developed apartment tower within Dallas is roughly $3 per square foot, Kitchens said. That's well above the $1.80 per square foot for apartment properties within a half mile of the proposed project site, he added. Trammell Crow Co.'s residential arm begins multifamily project in Dallas   Recently, StreetLights revealed pricing of The Galatyn, another luxury apartment tower in Dallas at 3030 Monticello Ave. in the Knox-Henderson neighborhood. The rents will range from $11,500 per month to $24,000 per month, the Dallas Business Journal reported. StreetLights declined to comment on The Galatyn's pricing to CoStar News. The new tower, a firm spokesperson said, has yet to be priced by the partnership. The new project's apartments are designed with high-end finishes from Nest thermostats to custom cabinets to stainless steel GE appliances to wine fridges to designer finishes. The tower will also have amenities including a resort-style pool, a fitness center with sauna and cold plunge, billiards room, private dining room, expresso bar and coworking spaces with private offices. The H-shaped design of the apartment tower is expected to maximize natural light and offer extensive views for residents. The exterior's brick details, glass railings and metal panels are meant to echo the architecture seen at NorthPark. The property will also feature two ceremonial staircases — one for the lobby and the other to connect residents to the property's indoor and outdoor amenities. The 20th floor of the tower is earmarked for penthouse units with taller ceilings.   https://product.costar.com/home/news/1264934457    

The "Pre-Development" Playbook: Buying Land Before the Pipes Arrive There's an old saying in land development: the real money is made before the first shovel hits the dirt. But the even bigger truth? The really big money is made before the city even lays the pipes. In North Texas, particularly in Collin and Denton counties, there's a massive gap between where people want to build and where infrastructure currently exists. That gap is called opportunity. And if you know how to read the signs, you can position yourself to capture serious value before the rest of the market catches on. This is the pre-development playbook: buying land in the path of growth before the utilities arrive, and making a return on patience, timing, and a little bit of strategic homework. Why Infrastructure is Everything Let's start with the basics. Raw land without water and sewer access is just that, raw. You can't build neighborhoods, retail centers, or industrial parks on dirt alone. You need the pipes. You need the power lines. You need the roads that can handle traffic. In Texas, cities extend their utility infrastructure outward as growth demands it, but there's always a lag. The population moves faster than the pipes. Developers start sniffing around before the city council even approves the next Capital Improvement Plan. And that lag, that window between "people are coming" and "the infrastructure is here", is where savvy land buyers make their move. When you buy land before utilities arrive, you're essentially betting on two things: The city will extend infrastructure in your direction (because growth patterns say it will). You'll be ready to sell or develop when that infrastructure lands (and collect the premium that comes with it). It's not speculation if you're doing your homework. It's strategic positioning. The North Texas Infrastructure Lag North Texas is one of the fastest-growing regions in the country, and both Collin and Denton counties are at the heart of it. McKinney, Frisco, Prosper, Celina, Gunter, these aren't just towns anymore. They're sprawling metro extensions with multi-billion-dollar development pipelines. But here's the thing: the infrastructure can't keep up. Cities are scrambling to fund water treatment expansions, extend sewer trunk lines, and widen farm-to-market roads that were never designed for 40,000 cars a day. Meanwhile, landowners sitting in the path of those expansions are watching their property values climb every time a new bond election passes or a regional utility district gets approved. In Collin County alone, there are entire corridors, especially heading north and east out of Plano and McKinney, where land is transitioning from agricultural use to pre-development positioning. The zoning isn't there yet. The pipes aren't there yet. But the inevitability is. And that inevitability? That's what you're buying. How to Identify the Path of Expansion So how do you figure out where the pipes are going before they're actually laid? It's not guesswork. There are breadcrumbs all over the place if you know where to look. 1. Follow the Master Plans Every city in Texas publishes a Comprehensive Plan or Master Thoroughfare Plan. These documents lay out long-term growth strategies, future road expansions, and priority infrastructure corridors. They're public record, and they're gold mines. If a city's plan shows a major north-south corridor getting widened in five years, you can bet that developers will want land along that route now. If the city's water and sewer master plan shows trunk line extensions heading toward a specific area, that's your signal. 2. Track Utility District Filings In Texas, developers often create Municipal Utility Districts (MUDs) or Public Improvement Districts (PIDs) to fund infrastructure in areas where the city hasn't arrived yet. These districts can issue bonds to build water, sewer, and drainage systems, essentially fast-tracking development. When you see MUD filings pop up in the county records, it means someone is serious about bringing utilities to an area. That's your cue to start looking at adjacent land that will benefit from the same infrastructure without bearing the upfront cost. 3. Watch the Big Players Where are the national homebuilders buying land? Where are the industrial developers picking up tracts near highways? The big players have entire research teams dedicated to infrastructure forecasting. You don't need to reinvent the wheel, just follow the transactions. If DR Horton or Hillwood Development is assembling parcels in a certain corridor, they're not doing it on a hunch. They know something. Use that. 4. Talk to the City This might sound obvious, but most people don't do it. Call the city's planning department. Ask about upcoming Capital Improvement Projects. Ask when the next water line extension is scheduled. Ask which areas are being prioritized for annexation. City planners want development. They'll talk. And the information they share is often more current than anything you'll find online. The Value-Add Window Once you've identified where infrastructure is heading, the next step is understanding when to buy and when to sell (or develop). The value-add window typically opens 2 to 5 years before utilities arrive. This is when land is still priced like raw ag land or speculative acreage, but the market is starting to whisper about future potential. Sellers haven't fully priced in the infrastructure yet, but buyers who do their homework can see it coming. Here's what happens during that window: Year 1-2: Land is still cheap. No utilities. No zoning change. Just potential. This is when you buy. Year 3-4: Infrastructure plans get approved. Bond elections pass. Developers start making offers. Values climb 20-40%. Year 5+: Utilities are installed or imminent. Zoning changes get approved. Land is now "development-ready." Values can double or triple from your entry point. The key is buying early enough to capture the spread, but late enough that the infrastructure trajectory is clear. You don't want to be sitting on land for 15 years hoping a road gets built. You want a 3-5 year horizon with a high-confidence outcome. What You're Really Buying When you buy pre-infrastructure land, you're not just buying dirt. You're buying a future entitlement. Entitled land, land that's ready to build on, commands a massive premium over raw land. The difference can be 5x to 10x in high-growth corridors. But entitlement takes time, money, and risk. By positioning yourself before the utilities arrive, you're essentially letting the city and the market do the heavy lifting for you. You're also buying holding cost efficiency. If you can secure an ag exemption (hello, honeybees), your annual property taxes stay low while you wait for infrastructure. If you can lock in seller financing or an option agreement, you can control the land without tying up massive capital. This is a patient investor's game. But the returns justify the wait. The Risks You Need to Know Let's be real: this strategy isn't foolproof. There are risks. Infrastructure delays are common. Cities run out of budget. Bond elections fail. Projects get pushed back 3-5 years. If you're leveraged or counting on a specific timeline, delays can kill your return. Zoning can go sideways. Just because infrastructure is coming doesn't mean you'll get the zoning you want. A residential corridor might get downzoned to lower density. A commercial node might get blocked by neighborhood opposition. Market cycles matter. If you buy at the peak of a real estate cycle and infrastructure arrives during a downturn, your land might not appreciate the way you planned. Timing matters as much as location. The way to manage these risks? Do the homework. Build relationships with city officials. Understand the political landscape. Have a backup exit strategy. And never bet the farm on a single infrastructure bet. The Bottom Line In North Texas, the gap between growth and infrastructure is real: and it's widening. Cities are racing to keep up, and land values are responding in real time. If you can identify where the pipes are going before they're laid, you can position yourself to capture value that most buyers will miss. It's not magic. It's research, timing, and a little bit of patience. The "pre-development" playbook is simple: Buy in the path. Wait for the pipes. Capture the premium. And if you need help identifying those corridors or navigating the due diligence process, that's exactly what we do at Cooper Land Company. We've been tracking North Texas infrastructure and growth patterns long enough to know where the next wave is heading. The pipes are coming. The question is: will you be there when they arrive?

The Land Rush Continues: 100-Acre North Frisco Tract Sells for Future Residential Development FRISCO, TX – February 10, 2026 – In a transaction that underscores the persistent demand for developable land in North Texas, nearly 100 acres of prime real estate at PGA Parkway and Hillcrest Road in North Frisco have been sold for future residential development. The property, located in one of Frisco's fastest-growing corridors, represents yet another significant land acquisition in an area where large-scale parcels are becoming increasingly scarce. While specific details regarding the purchase price and acquiring developer have not been publicly disclosed, the sale signals that institutional and development capital continues to flow aggressively into Collin County's residential market despite rising land costs and tightening inventory. The North Frisco Context The property's location at PGA Parkway and Hillcrest Road places it in the heart of North Frisco's expansion zone, an area that has witnessed explosive growth over the past decade. This corridor has emerged as a focal point for master-planned communities, corporate relocations, and high-end residential development, driven by proximity to both the Dallas North Tollway and major employment centers. Frisco's reputation as one of the fastest-growing cities in America is well-documented. The city has added tens of thousands of residents over the past five years, drawn by top-rated schools, corporate headquarters including those of the Dallas Cowboys and PGA of America, and a quality of life that continues to attract families and professionals from across the country. The sale of this 100-acre tract demonstrates that even as available land within Frisco's city limits becomes increasingly limited, developers remain willing to commit substantial capital to secure the remaining parcels capable of supporting large-scale residential communities. Why Large Acquisitions Still Matter In a market where single-acre lots and small infill parcels have become the norm in many parts of Collin County, the acquisition of a 100-acre tract represents a significant opportunity for comprehensive residential planning. Properties of this scale allow developers to create cohesive communities with integrated amenities, parks, trails, and infrastructure: features that have become standard expectations for today's homebuyers. The continued viability of these large-scale transactions reveals several market dynamics at play: Sustained Housing Demand: Collin County's population growth shows no signs of slowing. The region continues to attract corporate relocations and expansions, bringing thousands of new jobs and workers who require housing. This demographic pressure maintains upward momentum on both home prices and the underlying land values that support residential development. Builder Confidence: Despite economic uncertainties and fluctuating interest rates, national and regional homebuilders continue to invest heavily in North Texas land positions. The willingness to acquire 100-acre parcels signals confidence in long-term absorption rates and the belief that demand will support development timelines that may extend five to ten years or more. Limited Alternatives: As developable land within established municipalities like Frisco becomes scarcer, the remaining large parcels command premium attention. Developers unable to secure positions in prime locations are increasingly forced to look further north into cities like Prosper, Celina, and Gunter, or to accept smaller, more challenging infill sites. The Ripple Effect on Neighboring Markets The implications of this sale extend well beyond the property's boundaries. Cooper Land Company has observed that major land acquisitions in saturated markets like Frisco create predictable ripple effects in adjacent communities. Celina and Prosper: These immediately adjacent cities have already experienced substantial appreciation as buyers and developers priced out of Frisco have redirected capital northward. Properties that were trading at $50,000 to $75,000 per acre five years ago now command $150,000 to $250,000 per acre or more, depending on location and zoning status. As Frisco's remaining inventory continues to be absorbed, this northward pressure will only intensify. Gunter and Anna: The next tier of communities along the Dallas North Tollway and US-380 corridors represents the current frontier for large-scale land banking and pre-development acquisitions. While still predominantly agricultural, these areas are witnessing increasing transaction activity as sophisticated investors recognize the 10-to-15-year development trajectory. The "Gunter Gap": the undeveloped space between Frisco's northern boundary and Sherman's southern growth: is closing faster than many anticipated. Fannin County and Beyond: For investors with longer time horizons, areas even further north are beginning to enter the conversation. The recent opening of Bois d'Arc Lake and the massive industrial investments in Sherman have created new catalysts for residential growth in communities that were largely off the radar just a few years ago. Strategic Implications for Land Investors At Cooper Land Company, we monitor transactions like this North Frisco sale not merely as isolated data points, but as indicators of broader market momentum and strategic opportunities. Several key insights emerge from this acquisition: The Land Banking Window is Narrowing: For investors seeking to replicate the returns that early Frisco land buyers enjoyed, the focus must shift northward. Properties in Celina and Prosper are already moving from the "land banking" phase into the "pre-development" phase, with infrastructure and municipal planning creating near-term development potential. The next genuine land banking opportunity exists in Gunter, Anna, and select areas of Grayson County. Infrastructure Drives Everything: The North Frisco property benefits from proximity to existing infrastructure: water, sewer, roads, and utilities. This infrastructure advantage compresses development timelines and reduces risk. Investors looking at more distant markets must carefully evaluate infrastructure plans and timelines. A property 20 miles from existing utilities may remain economically undevelopable for decades without coordinated public investment. Size and Assemblage Matter: While this 100-acre tract is substantial, it's worth noting that many of the most successful master-planned communities in Collin County span 500 to 2,000 acres or more. The ability to assemble contiguous parcels large enough to support comprehensive development remains a critical factor in maximizing land value. Small, isolated parcels: even in good locations: face challenges in attracting institutional capital and major developers. Zoning and Entitlement Risk: Raw agricultural land trading at $30,000 per acre can seem like a bargain compared to entitled residential land trading at $200,000 per acre, but the path from one to the other is neither certain nor quick. Cooper Land Company advises clients to carefully evaluate municipal annexation policies, zoning procedures, and political dynamics before committing capital to pre-development positions. What This Means for 2026 and Beyond The sale of this 100-acre North Frisco tract in early 2026 should be viewed as part of a continuum rather than an isolated event. Collin County has experienced a sustained land rush for more than two decades, and despite predictions that the market would eventually exhaust its supply of developable parcels, transactions continue to occur at elevated price points. Several factors suggest this momentum will persist: Job Growth: The Dallas-Fort Worth metroplex continues to add corporate headquarters and expand its employment base. Until job growth stabilizes or reverses: a development not currently on the horizon: housing demand will remain strong. Quality of Life Premium: Collin County's schools, safety, and amenities command a quality-of-life premium that supports higher land and housing prices. Families are willing to pay for access to these attributes, which sustains developer confidence. Infrastructure Investment: Public investment in transportation infrastructure, particularly the extension of the Dallas North Tollway and improvements to US-380, continues to push the development frontier northward. Each mile of new tollway corridor unlocks hundreds or thousands of acres for future development. Cooper Land Company's Perspective At Cooper Land Company, our role extends beyond facilitating transactions to providing strategic intelligence and market analysis that helps clients make informed decisions about land investments and development timing. Monitoring sales like this North Frisco acquisition allows us to: Identify Value Migration Patterns: Understanding where development capital is flowing helps us advise clients on emerging opportunity zones before they become widely recognized. Assess Market Velocity: The pace and scale of land acquisitions provide insight into market confidence and likely development timelines in adjacent areas. Evaluate Comparable Sales: Major transactions establish pricing benchmarks that inform valuations for similar properties throughout the region. Anticipate Infrastructure Needs: Large residential developments drive demand for roads, utilities, schools, and retail: infrastructure that benefits surrounding landowners. For clients considering land banking strategies or development investments in North Texas, we recommend maintaining focus on the fundamentals: location relative to employment centers, infrastructure timing, municipal cooperation, and realistic development horizons. The North Frisco sale reinforces that premium locations with development-ready infrastructure continue to command institutional capital, while emerging markets further north present opportunities for patient investors willing to accept longer timelines in exchange for superior returns. Looking Ahead As Frisco continues to build out its remaining inventory, the conversation inevitably shifts northward. The land rush that defined Frisco in the 2000s and 2010s is now playing out in Prosper and Celina. Within the next five to ten years, Gunter and Anna will experience their own transformation from agricultural communities to suburban growth engines. The 100-acre sale at PGA Parkway and Hillcrest Road is not the end of a trend: it's a milestone in an ongoing evolution. For landowners, investors, and developers willing to think strategically about North Texas growth patterns, opportunities remain. The key is understanding where the market is headed, not where it's been. Cooper Land Company continues to monitor land transactions throughout Collin County and the greater North Texas region. For strategic advice on land banking, pre-development acquisitions, or development timing, contact our team at cooperlandcompany.com/contact. Cooper Land Company specializes in land brokerage, development strategy, and investment advisory services throughout North Texas. Our expertise in market analysis and transaction monitoring helps clients iden